This paper discusses the impacts of globalization and internationalization on Vietnamese economy and society since the introduction of Doi Moi, an economic reform in 1986 leading to higher education reform. Vietnam is striving to adjust to the pressures of economic globalization. Vietnam’s fast-paced economy has created a new competitive domestic market. Higher education systems have experienced significant changes due to the education reform at various sectors. A lack of highly skilled workers, including managerial skills due to the industrialization and modernization of the country, has been highlighted as one of the country’s major problems. It is believed that education is a vital tool in developing the full potential of the nation’s individuals. Universities are under pressure to develop relevant curricula required to meet the needs for ‘international professional’ in job demands, including the English communication skills of graduates. There have been a growing number of Vietnamese students being given the option of studying English-medium business degree programs offered by both local and international universities in Vietnam through the process of internationalization at home. The English-medium business programs, including teaching and learning approaches, are often perceived as a reflection of western cultures. Therefore, this paper argues that the local cultural and traditional values should be integrated into the growing English-medium business curriculum design, including teaching and learning practices in the cross-cultural educational context.